Companies are constantly looking for innovative ways to improve the customer experience and stand out from the competition. One of the latest trends to gain popularity is the integration of a 3D viewer into a customer portal. This revolutionary technology offers consumers an immersive and realistic experience, allowing them to explore products or models from every angle, zoom in, rotate and even interact with them.

Whether you're an online retailer, a manufacturer of customizable products or a company offering complex models, it's essential to understand how integrating a 3D viewer can transform your customer portal into a captivating experience. Let's find out how this innovative technology can open up new opportunities and propel your company's growth.

Benefits of integrating a 3D viewer into a customer portal

Enhanced user experience

A 3D viewer enables customers to interact with products or models in a more immersive and realistic way. They can view items from different angles, zoom in, rotate and interact with them. This creates a more engaging and satisfying user experience.

Easier decision-making

By enabling customers to view products in 3D, you give them a better understanding of their appearance, functionality and dimensions. This facilitates their decision-making by giving them a clearer idea of what they can expect.

Reduce returns and dissatisfaction

A 3D viewer enables customers to see products or models in greater detail and realism before they buy or order. This reduces the risk of unpleasant surprises on delivery and product returns. Customers have a better idea of what they are buying, which can reduce dissatisfaction and improve overall satisfaction.

Customization and configuration

If your company offers customizable products, a 3D viewer can enable customers to visualize different customization options in real time. They can see how choices of colors, materials or configurations affect the final appearance of the product, helping them to make more informed decisions. These modifications are created by a product configurator.

Competitive differentiation

Integrating a 3D viewer into your customer portal can set you apart from the competition. It demonstrates your commitment to technological innovation and improving the customer experience. Customers can perceive your company as being ahead of its time, offering modern, compelling solutions.

Offer product training

A 3D viewer offers a unique opportunity to effectively train an organization's customers or employees. Thanks to this immersive technology, it's possible to present interactive, hands-on training, enabling learners to visualize and explore complex concepts in a more engaging way.

For customers, this means a better understanding of the products or services on offer, which can increase their confidence in making purchasing decisions. On the employee side, 3D training can make it easier to learn procedures, production processes or the use of new equipment, which can lead to greater productivity and fewer errors. What's more, interactive and immersive training can increase knowledge retention, as learners are more likely to remember information they have experienced first-hand.

How much does it cost

The cost of integrating a 3D viewer into a customer portal varies according to several factors. Here are a few things to consider when estimating costs:

Platform and technology: The cost will depend on the platform on which you wish to integrate the 3D viewer, and the technology used. Some platforms offer turnkey 3D viewer solutions, while others require custom development.
Complexity and functionality: Costs can vary according to the complexity of the products or models you wish to display in the 3D viewer. If you have products with a lot of detail or advanced interactive features, this may require more development work and therefore increase costs.
Customization and integration: If you want to customize the 3D viewer to match your company's corporate identity, or integrate it seamlessly with your existing customer portal, this may entail additional design and development costs.
Company size: Costs can vary according to the size of your company and the scope of the project. Larger companies with complex needs may require a larger budget for 3D viewer integration, while smaller companies with simpler requirements may find more affordable solutions.
Maintenance and support: It's important to consider the ongoing costs of maintaining and supporting the 3D viewer once it's integrated into your customer portal. This can include updates, troubleshooting and technical support.

Why integrate a 3D viewer into your customer portal?